When high sales don’t mean high profits: rethinking client value
A few years ago, in a strategy session with the financial team of a multinational company in the industrial sector, I heard this phrase that I will...
Revenue Management
What is Revenue Management?
You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...
What is pricing and how does it differ from Revenue Management?
When it comes to developing pricing strategies, the terms *Pricing* and Revenue Management often come to mind. People tend to confuse them and use...
How to set up pricing rules in 4 simple steps
The sturdiness of a virtual store is not defined by the design and the way the home page looks. As we have seen throughout my last posts, (insert...
It's not Marketing and Sales; it's Revenue
A few days ago I wrote a blog about the importance of Marketing and Sales, today in the midst of this difficult situation the entire private sector...
Automate accommodation reservations with Revenue Management
We all love to vacation, getting rid of the routine of our daily tasks and visit a dream destination, however, the really important factor is how to...
True Cost Analysis: Unmasking Profitability in a Tariff-Tangled World
"The most dangerous type of waste is that which we do not recognize."
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