Design Thinking Tools
Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...
Strategy (2)
Definitive guide: How to fill in the Value Proposition Canvas?
What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...
Value Proposition Canvas in less than 800 characters
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
Continuos improvement applied to the business model
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...
How to define the best business indicators?
Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the...
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Change management in Digital Transformation
Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...
10 Signs that it is time to update your business model
In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study...
What is the value proposition and how to create one for your business?
A solid value proposition is the cornerstone for standing out and capturing your customers' attention. More than just a statement, a value...
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