Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Strategy (2)
Understanding the empathy map
Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
Design Thinking & Customer Experience Design
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
Business Model Canvas: a new way to understand your customers
Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...
How to improve the customer experience with the value proposition?
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
How to define the best business indicators?
Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the...
Effective contract negotiation
The day-to-day is based on doing business, selling, and closing contracts that help the company's growth and professionally. Negotiating an agreement...
TESLA Lessons for the Business World
The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through...
Designing with empathy (Design Thinking)
Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...
Design Thinking: think outside the box
It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...
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