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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Strategy (5)

Designing with empathy

2 min read

Designing with empathy (Design Thinking)

Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...

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Design Thinking: think outside the box

2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...

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One Buyer Persona to rule them all

4 min read

One Buyer Persona to rule them all (CX)

Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?

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Art and science in Design Thinking

5 min read

Art and science in Design Thinking

Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...

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Design Thinking: what tools to use at each stage

4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...

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Design Thinking

5 min read

Generating successful solutions with Design Thinking

Design Thinking is a concept that, as time goes by, is becoming more and more popular and necessary in business. It is a methodology, as well as a...

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Design Thinking

4 min read

Introduction to Design Thinking

Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...

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How to create a business model canvas: the ultimate guide

4 min read

How to create a business model canvas: the ultimate guide

This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about...

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service trends and challenges

7 min read

Customer Journey: service trends and challenges

Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...

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Build the best customer experience

3 min read

Customer Journey: Build the best customer experience

In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...

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