Innovate vs Invent
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that...
Strategy (4)
Why should strategy precede technology?
In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...
Introduction to Value Proposition Canvas
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...
Business Model Canvas: Osterwalder-Pigneur and alternatives
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...
How to improve the customer experience with the value proposition?
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
Crisis Marketing: While Many Cry, Sell Tissues | ICX
In times of crisis you can see who has the skills to survive, grow and develop, and who simply will remain static. This is not alien to human nature,...
When to use Value Proposition Canvas
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...
We Love the Business Model Canvas (and so should you!)
In 2008, Alex Osterwalder developed a tool to facilitate the analysis, mapping, and visualization of a company's business models. The “Business Model...
Understanding Empathy Maps: UX Design Guide | ICX
Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
Business model: What is it and why is it important?
Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...
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