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How to define the best business indicators?
Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the...
Strategy (4)
Improve your profile and get better leads on LinkedIn
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
Key benefits of defining your processes
When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as...
Use Case: Apply DMAIC in the Finance Industry
As in the retail or manufacturing industry, the financial sector does not escape having a high volume of daily transactions. Each transaction is data...
What is the Buyer Persona for, and how can I create one?
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
Buyer Persona in the Retail Industry
As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
Functions vs. processes Why do businesses fail?
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
10 reasons to automate your business processes
In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.
How to be successful in Customer Experience design
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
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