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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Strategy (3)

Evolution of the retail industry and its processes

4 min read

Evolution of the retail industry and its processes

By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...

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CustomerSatisfaction

2 min read

Understanding the empathy map

Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...

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lead scoring

2 min read

Lead Scoring application guide

One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...

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data governance

2 min read

What is Data Governance?

Have you ever heard of data governance? Do you know what it is and how it works? Data governance is a booming topic. Many people are now interested...

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Workflows

4 min read

3 workflows you can implement in your business

Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...

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Business Model Canvas

4 min read

Business Model Canvas: a new way to understand your customers

Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...

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Magento

3 min read

Optimizing your website in Magento

Making sure your website is running in an optimized way is of utmost importance for your sales. Loading speed has a direct impact on your customers,...

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Omnichannel

3 min read

How to improve UX through Omnichannel?

Before learning about the improvement of the User Experience (UX) through Omnichannel, it is essential to be clear about the concept of omnichannel,...

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Customer Journey

3 min read

5 relevant aspects that make up a Customer Journey

Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...

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4 key factors in creating a successful Buyer Persona

2 min read

4 key factors in creating a successful Buyer Persona

Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...

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