Art and science in Design Thinking
Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...
Strategy (3)
Design Thinking Tools
Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...
Generating successful solutions with Design Thinking
Design Thinking is a concept that, as time goes by, is becoming more and more popular and necessary in business. It is a methodology, as well as a...
Introduction to Design Thinking
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...
How does the Value Proposition Canvas impact the customer experience?
Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...
Definitive guide: How to fill in the Value Proposition Canvas?
What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...
Introduction to Value Proposition Canvas
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...
How to create a business model canvas: the ultimate guide
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about...
How to develop Account-Based Marketing strategies
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
The tool to help you design better products and services
If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your...
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