What is the Value Proposition Canvas and what is it for?
Introduction to Value Proposition Canvas Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design...
Strategy (3)
How to develop Account-Based Marketing strategies
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
Types of business models in less than 800 characters
Have you ever heard of business models? This concept is quite old, it was introduced at the beginning of the 20th century. The oldest business model...
Capturing value through effective business strategies
In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...
How to maximize the Return on Investment (ROI) in your Projects
Are you looking for ways to improve your return on investment (ROI) and ensure the long-term financial success of your projects? Here we explore how...
Why generate a digital value proposition?
Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete...
Price management for all types of business models
As part of the administration of an online store it is possible that, depending on the business model and rules that you want to follow, it is...
OKRs and what are the challenges of implementing them in remote teams?
In a world where organizations are constantly looking to improve their performance and alignment, tools such as Objectives and Key Results (OKRs) and...
How to create a business model canvas: the ultimate guide
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas.
Innovate vs Invent
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that...
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