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Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales services.
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Customer experience: CX Design and its benefits
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
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