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Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

Value Proposition Canvas in less than 800 characters

You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask yourself: What is the real importance of a Value Proposition Canvas? Value Proposition Canvas: A...

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3 min read

Why generate a digital value proposition?

Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete...

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3 min read

eCommerce the mistake of opening an online grocery store

Digital transformation is something that has been talked about in recent years, it is the adoption of new technologies in the different areas of a...

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3 min read

Automate your service platform with a service portal and a CRM

As a result of the commercial and social constraints applied to address the health emergency, the need to move from a face-to-face to a digital...

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6 min read

Automate your business processes by department with HubSpot

Handling a company's day-to-day activities and managing customer enquiries is often complicated by the sheer number of processes and actions we...

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3 min read

Omnichannel CRM: 4 ways it impacts sales profitability

Every company has many systems and types of information it can collect from its business and/or its customers. It's no secret that the more...

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4 min read

eCommerce and CRM, ideal pair to increase the sales of your business

All companies have a common denominator, the challenge of how to sell more, clearly the holy grail of any commercial strategy.

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3 min read

Key strategies for investing in ads in times of crisis

No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...

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1 min read

Marketing, DO NOT touch

At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...

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1 min read

Infographic: Shopping Tools

What are Shopping Tools?

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