4 min read
Aileen Pierce | Sep 21, 2021
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model Canvas (BMC) is. Both tools were created by Alexander Osterwalder and his team at Strategyzer - a...
eCommerce platforms have become a key component in the commercial architecture of every company, not only for trading (B2C) but also for...
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about...
It is common, that in the eagerness to sell, we want to market and sell to customers who are not right for the business. Don't waste your time! In...
I would start by saying, stop thinking about Facebook, it's a mistake to base your digital strategy on this channel and start thinking about...
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
There are several types of strategies to reach an ideal prospect, but one of the most effective is Account Base Marketing, which focuses on knocking...
If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your...
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
