How can digital transformation help me optimize my hotel management?
After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit...
2 min read
Por Alfonso Ramírez | Nov 15, 2021
2 min read
Por Alfonso Ramírez | Nov 15, 2021
Find out which 3 automation elements your hotel needs for business management and how they will help you not only to prospect, but also to automate and improve online booking processes.
There are many challenges currently facing the hotel and tourism industry. One of these challenges has clearly been the huge loss of visitors due to the pandemic. But this problem is not isolated. When countries allowed tourists to enter their territories, many hotels lacked the workflows to reach out to people.
It is at this time that many hotels have seen the opportunity to consider the adoption of automating business processes, including, specifically, within the commercial areas.
In this blog we will address the following topics:
The importance of process automation in the hotel industry.
The most obvious reason is because marketing today is not just about creating channels or digital islands to handle requests. It is about automating customer management and business processes through workflows that optimise these flows.
It makes a lot of sense to automate a process in any company, in the case of the hotel industry, one of these that can be very important is online booking. This is due to the fact that there has been a high loss of customers.
How to automate your online booking processes?
When considering the 3 previous elements of automation, in the case of reservations, it is important to think about the flow of actions that the customer performs with our hotel. Let's focus on these three important aspects:The 3 main elements that every hotel needs to automate and improve customer management.
Automation is not an extremely difficult process, but it requires understanding first, which business rules apply. To understand the sequence of processes, it is required to develop a line of automated actions. These are as follows:
Here are two real-life examples of workflow automation for hotels created within the HubSpot platform, examples of check-in reservation and check-out confirmations.
Check-In Reservation:
Check-Out Confirmation:
Source of the developer of the Workflows: Imagineer.
When creating workflows, your conditions may vary depending on the type of platform. Not all of them have automation, so this is an important aspect to consider.
Within HubSpot, as can be seen in the image above, there is the possibility of generating workflow automation. For this, the following conditions must be defined:
If you are interested in learning more about how to automate your hotel's business processes and improve the customer experience, schedule a meeting with our team.
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