5 min read
Katherine Dixon | May 29, 2025
Account-Based Marketing (ABM) is here to stay and has been defined as a revolutionary marketing strategy that aligns the efforts of marketing and sales teams to target specific potential client accounts. Instead of focusing on a broad customer base,...
Definitely this coming Christmas will be very different from the past and businesses must be prepared to be able to actively participate in an...
In the world of e-commerce, customer needs and expectations vary significantly between B2B and B2C segments.
Web portals are transforming the way companies manage their content and interact with their users. These portals are enabling greater efficiency and...
Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
-2.jpg)
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
Wish lists are an almost ubiquitous tool in eCommerce platforms. This is because they provide many functionalities and benefits, both for the...
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
