2 min read
Susana Matamoros | May 29, 2025
A B2B sale is not an overnight process and identifying the most appropriate accounts to guide efforts is only the first step. In addition to identifying accounts, each of these companies has a decision-maker that we must reach and bring to a single...
Businesses face growing pressure to optimize their operations while delivering superior customer experiences.
A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...
One of the most important things to consider when implementing marketing strategies and methodologies is the conversion rate obtained according to...
The exchange of supplies between companies is very common, since they provide what is necessary for the generation of products, such as raw materials...
What's the first thing that comes to mind when you hear the word processes? We all have a basic notion about what processes are since we run...
You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web...
Part of the new era of technology is digitization, and in such a competitive market, whoever does not want to adapt to change runs a significant risk.
The contract with B2B customers is the document that stipulates the conditions under which one party will provide a material good or service to the...
Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...
