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Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

Business Model Canvas: Osterwalder-Pigneur and alternatives

If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder and Yves Pigneur, and rightfully so, since it is their proposal. However, over the years new tools...

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5 min read

Improve Your Customer Journey Map with Six Sigma

Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...

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7 min read

Customer Journey: service trends and challenges

Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...

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2 min read

Customer Journey in the Consumer Goods industry

The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...

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3 min read

Customer Journey: Build the best customer experience

In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...

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6 min read

Build a Business Model Canvas Step by Step

Business Model Canvas: What it is and how to create a business model canvas Have you ever felt that it is difficult to communicate and set strategic...

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4 min read

Introduction to the Customer Journey

Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the...

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7 min read

Business Model Fundamentals: What do you need to know?

When searching the internet for what a business model is, you have probably come across the following sentence by Alex Osterwalder: "A business model...

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5 min read

Business model: What is it and why is it important?

Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...

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2 min read

Types of business models in less than 800 characters

Have you ever heard of business models? This concept is quite old, it was introduced at the beginning of the 20th century. The oldest business model...

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