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From the first year of operation of any company, one of the main challenges in its day to day is the management of the relationship with its customers. Throughout history and according to the type of industry in which your business is developed, the...
Imagine you have a cake factory, you already have a defined brand, and your customers buy from you expecting to receive a product of the same size,...
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...
Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...
Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...
The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...
In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...
Business Model Canvas: What it is and how to create a business model canvas Have you ever felt that it is difficult to communicate and set strategic...
Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the...
When searching the internet for what a business model is, you have probably come across the following sentence by Alex Osterwalder: "A business model...
