3 min read
Bryan Sanabria | May 29, 2025
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional reaction by exceeding customer expectations.
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
Introduction to Value Proposition Canvas Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design...
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
Process Mining has emerged as a revolutionary tool in business process management and optimization, representing a significant leap from traditional...
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation...
