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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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5 min read

5 Steps for a Successful CRM Implementation

When implementing a new software or tool for the company, we always want it to be done in the most optimal way and to make the most of everything it has to offer. In the end, the investment is not only money but also time, energy, and resources.

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4 min read

CRM for Hospitality: 3 Reasons why your hotel needs a CRM

Let me start with a question: what would happen to the data and information of your hotel's potential clients if social media platforms such as...

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4 min read

How do cooperatives generate value for their members with a CRM?

At the birth of every cooperative, the objective of improving and facilitating the conditions of its members, through the provision of services,...

Optimizing Landing Pages

2 min read

Optimizing Landing Pages: Key for generating and converting Leads

The landing page must impact the user both in the form (design) and in the background (content). Learn everything you need to know to carry out this...

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2 min read

What are leads and why are they key to inbound marketing?

If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is...

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4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

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3 min read

What is inbound marketing and how to apply it successfully in 2021?

The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...

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6 min read

The tool to become an expert in improving your customer experience

When we talk about a business, we owe most of our success to our customers, so it is important to retain those who are already yours and win over...

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4 min read

What is HubSpot and why is the best CRM for your company?

Setting up and establishing a business has never been simpler, but growing a business is the real challenge. Where once short-sighted strategies were...

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6 min read

CRM: The ideal platform for customer management

From the first year of operation of any company, one of the main challenges in its day to day is the management of the relationship with its...

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