4 min read
Introduction to Design Thinking
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems giant SAP and Apple have in common?
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
4 min read
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems giant SAP and Apple have in common?
2 min read
The shift to online shopping has not been a gradual one, companies that had not even thought about having an eCommerce or that still saw the idea as...
3 min read
Amazon, Inc. is one of the world's largest retailers of e-commerce and cloud computing services at all levels. Their motto is: From A to Z, which...
4 min read
Your blog post content herHaving an online shop is no longer an option for retail businesses. COVID-19 accelerated a process that was already...
3 min read
Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...
4 min read
What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...
4 min read
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...
3 min read
eCommerce platforms have become a key component in the commercial architecture of every company, not only for trading (B2C) but also for...
4 min read
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about...
2 min read
It is common, that in the eagerness to sell, we want to market and sell to customers who are not right for the business. Don't waste your time! In...