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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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4 min read

8 ways to increase your website conversion rate

One of the most important things to consider when implementing marketing strategies and methodologies is the conversion rate obtained according to the efforts and channels used.

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4 min read

One Buyer Persona to rule them all (CX)

Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?

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4 min read

6 Content Marketing Metrics for Continued Success

To measure marketing campaigns and verify success, we must establish specific metrics. To help us identify control and continuous improvement points...

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2 min read

Importance of customer experience design (CX)

In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...

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2 min read

Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their...

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3 min read

Lead or qualified lead? Generation of effective sales

Every business needs to generate sales, for this, you must have customers, and before you issue any purchase, it had to go through a process,...

Art and science in Design Thinking

5 min read

Art and science in Design Thinking

Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...

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2 min read

CX Design in less than 700 words

Customer Experience (CX) refers to customer experiences with a particular brand. That is, it focuses on the touchpoints that exist before, during and...

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3 min read

ABM, Boosting Marketing and Sales Management

In this blog, we will talk about one of the strategies that has been around for a long time, but which has recently been given greater importance,...

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2 min read

Registration and creation of vendors in the Marketplace

The Marketplace is a platform that helps us connect sellers and buyers, that several companies can publish their products and start selling them.

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