3 min read
Victor Esquivel | May 29, 2025
The capacities of the sales team are finite by time and availability, in principle a person can be available an average of 8/6, which limits their productivity, digital channels can exponentially increase the performance of the sales team. A modern...
Regardless of your marketing strategy, creating A/B tests, which consist of testing two scenarios and seeing which one gets better results with your...
An Operating Model is not just a set of processes that guide an organization's daily operations, but a strategic framework that integrates people,...
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
Success secrets unveiled: Why digital transformations fail (and how to win big) isn’t just a catchy phrase—it’s a wake-up call for every Board of...
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
Introduction to Value Proposition Canvas Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design...
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
