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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education, or because of the pressure that the digital age has on us. For this reason, email presents an...

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4 min read

What is HubSpot playbooks, and what are their methods of use?

Find out what HubSpot playbooks are, how to use them and why they are indispensable guides for your company sales teams.

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3 min read

Main Advantages of Marketo

Marketo is a software that encompasses a collection of tools that help the user to implement different strategies for their company, such as inbound,...

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3 min read

Marketo: Optimization of campaigns through personalized emails

Regardless of your marketing strategy, creating A/B tests, which consist of testing two scenarios and seeing which one gets better results with your...

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2 min read

How to create chats and chatbots in HubSpot

Learn how to create chatbots and live chats within HubSpot, how they empower the sales team's lead management and improve the customer experience.

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2 min read

Benefits of adopting Magento in the financial industry

Magento is a very robust platform that has different modules, adaptable to industries such as retail, insurance, hotel sector, even for the financial...

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2 min read

Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

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2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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2 min read

Magento B2B and its Importance in Businesses

Because companies must adapt to a digital sales market where platforms such as Magento B2B provide options to manage the massive orders that come in...

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4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...

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