3 min read
Katherine Dixon | May 29, 2025
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where Inbound Marketing methodology comes into its own. Targeted promotion through this methodology allows...
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
Wish lists are an almost ubiquitous tool in eCommerce platforms. This is because they provide many functionalities and benefits, both for the...
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
The shift to online shopping has not been a gradual one, companies that had not even thought about having an eCommerce or that still saw the idea as...
The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...
Customer Experience (CX) in Fintech encompasses all interactions a customer has with a Fintech company, from initial awareness to ongoing engagement...
