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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his planet? If not, you would have to turn to the internet, ask someone who knows the answer, watch the movie...

Liferay forms creation and configuration

2 min read

Liferay forms creation and configuration

Websites are no longer limited to being informational portals for businesses. Many aspects of the website contribute to the user experience, such as...

6 key steps to define your business processes

3 min read

6 key steps to define your business processes

When we are part of an organization, we interact with different areas, each composed of teams, systems, and workflows that collectively contribute to...

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3 min read

Why define the processes that affect the customer experience?

According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

2 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...

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2 min read

Importance of HubSpot reports to measure your goals

As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve...

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3 min read

e-Commerce cyber risks and how to prevent them

The moments we live in will be one of the most challenging for the business world. Today, to the operational risks characteristic of any...

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2 min read

Adapting to disruption: defining processes before automation

"The only constant is change" - Heraclitus. He said the phrase more than 2500 years ago, yet it remains a valid thought for today's fast-paced,...

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4 min read

Cold Prospecting: 6 Mistakes made when making a call

Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...

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3 min read

HubSpot Deal Pipeline: How it automates your sales team

Learn how to register businesses within HubSpot, and how to automate the Deal Pipeline to your sales team by tracking and approaching leads.

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