3 min read
Katherine Dixon | May 29, 2025
As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve even better results. It is the same at the company level and the measures that marketing and sales...
Consumer behavior has evolved dramatically in recent years, driven by access to technology and an increasing variety of products and services....
Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize...
What is UX? User Experience is the design that is in charge of improving the usability of a product, service, or system, that is, its efficiency,...
The Target Operating Model (TOM) is an aspirational representation of how an organization should operate in the future to achieve its strategic...
As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...
Digital Transformation has forced companies to start making all kinds of innovations, and eCommerce strategies are undoubtedly one of the most in...
Sending personalized and professional emails is crucial for maintaining a good relationship with customers and fostering brand loyalty.
The use of CRM; how these platforms can bring agility, efficiency and control to your processes.
In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...
