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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

HubSpot target accounts: What are they and what are they for?

Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and identify which prospects need more attention, promote long-term business growth, delight customers,...

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4 min read

What is HubSpot Service Hub and, what are its tools?

Discover HubSpot's service module, tools, how they automate the service team and improve the customer experience.

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4 min read

Ultimate Guide: HubSpot Ads

From ads on a website to billboards on the road, advertising encompasses everything that puts a service or product in the consumer's mind. It's clear...

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4 min read

What to do when you receive a purchase order in your e-Commerce?

You have created your website, given your special touch, added your products, configured your shipping and payment methods, and have everything ready...

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6 min read

How to be successful in Customer Experience design

It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...

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3 min read

Geolocation in the Magento checkout

For many years, the checkout process in e-commerce applications (particularly the shipping address) was relatively rudimentary, emphasizing the...

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1 min read

Advanced Magento Reporting

Managing an eCommerce, in many cases, involves extraordinary challenges. There are so many things to be aware of that sometimes it is difficult to...

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5 min read

The power of Customer Experience Design

Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the...

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5 min read

What are HubSpot feedback surveys, and what is their purpose?

Find out what HubSpot surveys are, what they are for, the types of surveys you can develop within the CRM and how they bring value to the customer.

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6 min read

DMAIC and other Six Sigma tools to drive continuous improvement

A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...

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