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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

What is a Buyer Persona?

When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to choose, which one to resort to, or which one is crucial to focus on the efforts and resources. In...

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2 min read

Step-by-step guide on how to create tickets in HubSpot

Discover what HubSpot service tickets are, what they do, and how they automate the service team and improve the customer experience.

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3 min read

New HubSpot software releases for 2022!

Find out which new HubSpot software releases are in store for 2022 for the world's best CRM, according to G2. Stay tuned; many of them will be...

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2 min read

Process improvement using As Is & To Be

It is first essential to identify where the gap is to improve a process. That is, you define the current situation, analyze it and find the...

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5 min read

TESLA Lessons for the Business World

The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through...

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5 min read

Functions vs. processes Why do businesses fail?

Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...

SIPOC: How to improve processes in a few steps?

3 min read

SIPOC: How to improve processes in a few steps?

If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by...

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5 min read

10 reasons to automate your business processes

In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.

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4 min read

Introduction to business process automation

Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this...

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4 min read

Automate the follow-up of business opportunities with workflows

Discover how to develop automation for tracking business opportunities. Generate a personalized follow-up through automated business rules. Every...

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