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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

dmaic

6 min read

DMAIC and other Six Sigma tools to drive continuous improvement

A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their ovens, a nice sign, and all the attitude to make their new business grow. One day I decided to buy....

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3 min read

How to create a SEO strategy on HubSpot

Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...

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2 min read

Designing with empathy (Design Thinking)

Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...

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2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...

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3 min read

What are HubSpot Payments, and how are they used?

Find out what HubSpot Payments are, how you must use them, and how it helps your business facilitate the customer checkout experience.

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4 min read

8 ways to increase your website conversion rate

One of the most important things to consider when implementing marketing strategies and methodologies is the conversion rate obtained according to...

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4 min read

One Buyer Persona to rule them all (CX)

Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?

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4 min read

6 Content Marketing Metrics for Continued Success

To measure marketing campaigns and verify success, we must establish specific metrics. To help us identify control and continuous improvement points...

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2 min read

Importance of customer experience design (CX)

In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...

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2 min read

Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their...

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