Why define the marketing process for a CRM platform?
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
Marketing (2)
Customer segmentation: the key to a personalized experience
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
Basic SEO recommendations on HubSpot that you should not ignore.
What is SEO and why is it important? How long does it take to see results in SEO? These are some of the questions that clients ask when they want to...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
How, why, and when to implement a loyalty plan!
Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?
How to audit your business SEO?
Have you considered the importance of the performance of your website?
Advantages of marketing data management
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
Case study: How does Coca-Cola do it in the digital world?
Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence that dates back to its beginnings in 1886 when John...
Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
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