In times of recession never stop investing in advertising
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
Marketing (2)
Create your own infographic with these simple steps
Have you ever wondered why is it that an infographic catches your attention?
Maslow's Pyramid: what it is and how to apply it in marketing
Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key...
Three-Step Guide to building your Buyer Persona
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
5 Essential Tips to Sell Successfully on Amazon | ICX Consulting
Amazon, Inc. is one of the world's largest retailers of e-commerce and cloud computing services at all levels. Their motto is: From A to Z, which...
What is the Buyer Persona for, and how can I create one?
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
5 things you should know about marketing
Many times we invest time, effort and money in hiring marketing gurus, advertising agencies or taking hours and hours of courses on digital marketing...
Brand Awareness: making your brand memorable.
Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize...
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Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
ABM strategy, the gateway to closing B2B Deals
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
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