4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
2 min read
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
3 min read
Before we start telling you about some trends for 2022, let's know in depth what content marketing is and all its implications.
4 min read
Discover why content marketing is crucial for your sales team. Develop effective strategies and adapt their use to your business areas.
2 min read
When we talk about content, directing, and sending information to our customers, we have to think that currently, what audiences are interested in is...
2 min read
New Adobe Summit, find out what's trending, what's new, what's hot, and what's next for Adobe.
3 min read
Content Marketing is currently used to communicate different messages in different circumstances for the benefit of companies or even individuals. It...
2 min read
In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...
2 min read
Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and...
4 min read
From ads on a website to billboards on the road, advertising encompasses everything that puts a service or product in the consumer's mind. It's clear...
4 min read
To measure marketing campaigns and verify success, we must establish specific metrics. To help us identify control and continuous improvement points...