Make your Buyer Persona memorable for your team
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...
Marketing (5)
10 reasons why you need a Buyer Persona and not an Archetype
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
10 common problems of not applying Smarketing in your company
Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations...
Smarketing: Tips to align Marketing and Sales
Traditionally, most areas within organizations have operated as independent entities. Additionally, the changes that the world market is...
5 things you should know about marketing
Many times we invest time, effort and money in hiring marketing gurus, advertising agencies or taking hours and hours of courses on digital marketing...
Dispense with digital marketing, the worst mistake of a company
Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...
Buyer Persona: Key to the success of your business strategy
A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...
Three-Step Guide to building your Buyer Persona
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
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