How to prepare your company for the holiday season?
Christmas is the most anticipated time of year for many and the busiest time of year for all businesses, so it is important to prepare your marketing...
Marketing (5)
What is a Buyer Persona?
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
Basic SEO recommendations on HubSpot that you should not ignore.
What is SEO and why is it important? How long does it take to see results in SEO? These are some of the questions that clients ask when they want to...
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
The 4 most common mistakes when creating your B2B buyer persona
When designing your B2B buyer personas, it's common to make the mistake of not considering key aspects that differentiate them from B2C personas....
How to create a SEO strategy on HubSpot
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
Benefits and Challenges of Big Data Projects
Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow...
Effective operational process for marketing sales and customer service
What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?
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