What is the Buyer Persona for, and how can I create one?
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
Marketing (3)
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
What is a Buyer Persona?
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
How to create a SEO strategy on HubSpot
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
One Buyer Persona to rule them all (CX)
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
What is HubSpot SEO?
Learn about SEO, how it works within HubSpot, its tools and how to use it to generate more qualified leads for your business, and in what other ways...
Reasons to use workflows in marketing campaigns
Do you know what workflows are and what they are for? Workflows, or workflows, are the automation of processes through a series of configurable steps...
What is Lead Scoring and how can you set it up within HubSpot?
Find out what lead scoring is and how to set it up from HubSpot, what it's for, its benefits to your buyer personas and customer experience.
How to prepare your company for the holiday season?
Christmas is the most anticipated time of year for many and the busiest time of year for all businesses, so it is important to prepare your marketing...
14 marketing tips for Black Friday and Cyber Monday
For years, events like Black Friday and Cyber Monday meant huge crowds of people, endless queues around the block and unbeatable deals. Nowadays,...
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