Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
Marketing (4)
10 reasons why you need a Buyer Persona and not an Archetype
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
Dispense with digital marketing, the worst mistake of a company
Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
Smarketing: Tips to align Marketing and Sales
Traditionally, most areas within organizations have operated as independent entities. Additionally, the changes that the world market is...
How, why, and when to implement a loyalty plan!
Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?
Reasons to use workflows in marketing campaigns
Do you know what workflows are and what they are for? Workflows, or workflows, are the automation of processes through a series of configurable steps...
What is Lead Scoring and how can you set it up within HubSpot?
Find out what lead scoring is and how to set it up from HubSpot, what it's for, its benefits to your buyer personas and customer experience.
How to audit your business SEO?
Have you considered the importance of the performance of your website?
ABM, Boosting Marketing and Sales Management
In this blog, we will talk about one of the strategies that has been around for a long time, but which has recently been given greater importance,...
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