5 tips to sell on Amazon
Amazon, Inc. is one of the world's largest retailers of e-commerce and cloud computing services at all levels. Their motto is: From A to Z, which...
Marketing (4)
Key strategies for investing in ads in times of crisis
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
Marketing, DO NOT touch
At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...
Brand Awareness: making your brand memorable.
Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize...
How to start using videos in your marketing strategy
We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...
Maslow's Pyramid: what it is and how to apply it in marketing
Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key...
In times of recession never stop investing in advertising
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
Understanding your buyer persona: the good, the bad and the CEO
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
Create your own infographic with these simple steps
Have you ever wondered why is it that an infographic catches your attention?
Improving the buyer experience translates into real business value
At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.
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