Understanding your buyer persona: the good, the bad and the CEO
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
Marketing (4)
How to develop Account-Based Marketing strategies
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
Improve your profile and get better leads on LinkedIn
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
Case study: How does Coca-Cola do it in the digital world?
Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence dating back to its beginnings in 1886 when John...
Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
14 marketing tips for Black Friday and Cyber Monday
Black Friday and Cyber Monday have evolved into much more than two days of massive sales.
Make your Buyer Persona memorable for your team
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...
Improving the buyer experience translates into real business value
At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.
Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
10 reasons why you need a Buyer Persona and not an Archetype
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
Content added to ICX Folder
ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts
