Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
7 min read
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
3 min read
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
2 min read
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
4 min read
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
4 min read
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
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Have you considered the importance of the performance of your website?
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First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
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The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
2 min read
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
4 min read
The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...