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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Best Customer Relationship Management Platforms

5 min read

Best Customer Relationship Management Platforms

Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and prospects. From sales and marketing to customer service, CRM has the power to streamline operations and...

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Design Thinking: What is it used for and what are its stages?_Imagineer Customer Experience

3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...

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Innovation? Please come back when you have something more original_Imagineer Customer Experience

6 min read

Innovation? Please come back when you have something more original

In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...

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ecommerce importance_Imagineer Customer Experience

2 min read

What are the main functions of an ecommerce?

We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.

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Discover the benefits of CRM (Customer Relationship Management)_Imagineer Customer Experience

6 min read

Discover the benefits of CRM (Customer Relationship Management)

In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...

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What is CRM

4 min read

What is Customer Relationship Management (CRM)?

Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...

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importance of the strategy

3 min read

Why should strategy precede technology?

In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...

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Process optimization

3 min read

Process optimization for a successful digital transition

Index: Introduction: Do you recognize optimization as a process? Lean Management and the elimination of MUDAS The importance of efficient processes...

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Plataforma CRM

2 min read

How to implement a CRM platform?

Customer relationship management (CRM) is critical for any company looking to ultimately improve sales, customer retention and overall business...

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Strategic Integration: How Social Media Empowers a CRM_Imagineer

2 min read

Strategic integration: How social media empowers a CRM

Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...

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