3 min read
The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
3 min read
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
7 min read
Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...
3 min read
In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...
5 min read
In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...
5 min read
In the condensed economic present we live in, companies must learn new strategies that could make them relevant in today's modern industrial markets....
2 min read
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
9 min read
Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...
3 min read
Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...
7 min read
Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...
3 min read
What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...