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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...

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3 min read

Systematization and automation: a successful digital transformation

In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...

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5 min read

Capturing value through effective business strategies

In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...

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5 min read

How to drive and revolutionize sales with AI-generated strategies?

In the condensed economic present we live in, companies must learn new strategies that could make them relevant in today's modern industrial markets....

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2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

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9 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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3 min read

Systematization in sales departments: Steps and benefits

Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...

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7 min read

Valuing each interaction in Sales Departments

Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...

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3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

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