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How to adapt your company's business rules within HubSpot?
Discover how to adapt business rules for sales and service teams within HubSpot. How to automate business and ticket tracking.
What is UX Research and what is its importance?
UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I...
Importance of TOM for CRM implementation
The implementation of a CRM (Customer Relationship Management) goes beyond the simple adoption of technology; it requires a clear organizational...
UX Design and Usability in Web Forms
When a person enters your website, they have a specific objective, be it to obtain information, resources, buy a product, among others. Most of the...
The 4 most common mistakes when creating your B2B buyer persona
When designing your B2B buyer personas, it's common to make the mistake of not considering key aspects that differentiate them from B2C personas....
Customer Experience in Utilities
Customer experience (CX) has evolved into a critical driver of success across various industries, including utilities and public services.
How to create a SEO strategy on HubSpot
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
Why SARA Methodology must precede software to avoid failures
In the age of technology, it is common for many companies to feel pressured to adopt the latest trends, however, in this article, we will explore why...
Guide to create CMS Blocks in Adobe Commerce (Magento Commerce)
Do you know that you can add reusable and custom content to different areas and pages of your Magento online store easily and efficiently? The “CMS...
Strategic Perspective of the B2B Model
It is clear that a great challenge for companies is how to update their commercial especially in the times we live today.
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