3 min read
Silvia Aguilar | May 29, 2025
In the digital age, more and more terms appear and become common to use, however, they are often used in the wrong way, including the Customer Journey Map and the User Journey, it is quite common to hear that these are used without any...
Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...
With the increase in technological devices and applications, it is becoming increasingly difficult for a company to manage a single element where it...
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
For decades, quality managers, process managers, ISO certification officers, continuous improvement analysts, and other specialized professionals...
Secretos del éxito revelados: Por qué fracasan la mayoría de las transformaciones digitales (y cómo triunfar a lo grande) no es solo una frase...
When it comes to graphically capturing operational flows in a company, many people are faced with a dilemma when choosing a methodology.
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
It is clear that the considerations of migrating to an eCommerce model are many and it can be difficult to easily visualize the value of this and the...
In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...
