3 min read
Innovate vs Invent
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that covers all of them is the notion of creativity.
“Interface vs. Experience” and other myths
You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web...
While many cry, sell tissues
In times of crisis you can see who has the skills to survive, grow and develop, and who simply will remain static. This is not alien to human nature,...
Case study: Starbucks success with the Inbound Marketing methodology
An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee...
Traditional Marketing vs. Inbound Marketing
Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they...
8 recommendations before starting your eCommerce project
The success of any eCommerce depends on a well-developed strategy that combines business processes, good design, usability, order structure and a...
4 factors to achieve a better sales conversion in your ecommerce.
One of the most immediate and high impact eCommerce strategies to increase online sales is to optimize the payment process. This can be achieved by...
How to sell more through my eCommerce?
6 steps to increase online sales Companies have begun to move their business processes from traditional to digital channels. As a particular and key...
DMAIC Methodology: Define Stage
“Failing to Plan is Planning to Fail” -Chinese Proverb The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”)....
How to carry out the digital transformation in a hotel
Carrying out the Digital Transformation in a Hotel is a great challenge because it implicates the adoption of new technologies in the different areas...
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