4 min read
Victor Esquivel | Nov 24, 2020
The optimization of the cost structure is not simply making cuts, but on the contrary, it is looking for a way to do more things, but spending less, to achieve this you must optimize costs by reviewing all the processes of your company: financial,...
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
The e-Commerce Business to Business (B2B) model as its name says is the process of buying and selling products/services between companies. Based on...
Given the situation currently facing the entire productive sector, but particularly the hotel industry worldwide, it is necessary to carry out the...
Lately the eCommerce concept has become one of the most resonated within the sales planning of a company. In an abrupt and almost obligatory way,...
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
B2B is the acronym for "business to business", which refers to the business model in which transactions of goods occur between two companies,...
Today, we all have access to social networks, these digital platforms allow us to be connected with other people and even form large communities with...
Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations...
