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Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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6 min read

Continuos improvement applied to the business model

In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of business models. Since then, the model canvas has obtained great acceptance thanks to its simple...

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3 min read

3 Reasons why sales do not grow in an e-Commerce

You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation...

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2 min read

Why Magento Commerce is the best option to create your online store

In the market, there are many options you can use to create an online store. You must know very well what your challenges and needs are, as this will...

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2 min read

8 Benefits of an omnichannel CRM for your business

Customer experience in companies is undergoing big changes. The use of mobile devices, e-commerce, social networks and the explosion of data, is...

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4 min read

What is a Business Process?

Nowadays there seems to be a lot of confusion regarding business processes since the term is widely used and heard, but many are not well aware of...

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5 min read

What is the Value Proposition Canvas and what is it for?

Introduction to Value Proposition Canvas Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design...

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3 min read

An Introduction to Business Model Innovation

People's ability to innovate never ceases to amaze us as many companies develop excellent and sophisticated products. However, companies often lose...

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4 min read

Everything you need to know about your company's value chain

The internet allows companies to access a worldwide customer base, which means that companies face unprecedented competition. Even niche businesses...

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3 min read

We Love the Business Model Canvas (and so should you!)

In 2008, Alex Osterwalder developed a tool to facilitate the analysis, mapping, and visualization of a company's business models. The “Business Model...

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3 min read

Basic guide to Business Processes

What's the first thing that comes to mind when you hear the word processes? We all have a basic notion about what processes are since we run...

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