2 min read
Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last 2 years; It was a simply beautiful property in an area of the country privileged by nature and...
A few days ago, a business owner gave me a call asking me if I knew any “cheap” crm software for his real estate business office. This company has 4...
After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit...
A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...
Through previous blogs we have talked about the Buyer Persona and how this is the first pillar to create an effective Inbound Marketing strategy. If...
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations,...
In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study...
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...
You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation...
