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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

What is UX Research and what is its importance?

UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I will talk about what UX Research is and what is the importance of achieving a good UX design.

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3 min read

Integration of social networks to eCommerce

The great boom that social networks has reached is incredible, but even more so the integration of social networks with electronic commerce. This has...

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4 min read

Inbound marketing and UX Design fgreat customer experience

Inbound Marketing and UX design must work together to provide our clients with a great experience in our business, that is why today I bring you this...

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4 min read

5 ways to use CRM data for social media marketing

I would like to invite you to test how the integrations between a CRM and a marketing automation platform work, for this, I must first tell you what...

10 tips that improve the user experience of your website

5 min read

10 tips that improve the user experience of your website

At present, incorporating the UX design to your website is necessary, since this is what generates the interaction with it to be friendly and...

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2 min read

Create an inbound marketing strategy on social media: 4 step guide

Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That...

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2 min read

Inbound marketing strategy on social networks: Buyer's Journey

Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...

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3 min read

Usability testing in UX design

Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found...

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3 min read

Can digital transformation help me manage my hotel?

After working more than 14 years in the hospitality industry, today I can say that one of the great challenges that hotels face is how to take...

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4 min read

6 Key Integrations in your eCommerce

In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on...

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