14 min read
José De León | May 29, 2025
Customer experience (CX) in banking refers to the cumulative impact of all interactions a customer has with a bank, spanning from initial awareness to ongoing engagement and service. It encompasses every touchpoint, whether physical or digital, and...
Introduction: The Illusion of Control Walk into any boardroom today and you’ll see the signs of structure. Color-coded dashboards, performance KPIs,...
If you already have a sales process defined in your company, that is, you know when a customer goes from being a potential customer to a closed...
Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...
Find out what workflows are and how to set them up within HubSpot, what their features and benefits are, and the ways they enhance and automate the...
The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...
Learn how to register businesses within HubSpot, and how to automate the Deal Pipeline to your sales team by tracking and approaching leads.
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that...
The manufacturing industry constantly faces challenges in its Business Process that can affect efficiency, quality, and profitability. From...
