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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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What is Inbound Marketing?

Inbound Marketing is a non-intrusive approach that centers on attracting the right customers through quality content instead of bombarding the general audience with disruptive advertising like outbound or traditional marketing does. The Inbound...

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5 Tips for writing quality content for your Inbound Marketing strategy

Inbound Marketing is all about knowing your consumer and engaging with him or her through quality content. This means the content should be relevant...

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How Maximize Your Lead Conversions

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in....

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What is eCommerce?

Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the...

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Understanding the inbound marketing funnel

As the digital world continually evolves, so must businesses to stay competitive. Traditional marketing efforts such as print and broadcast still...

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10 tips to Succeed with your Retail eCommerce

The success of a Retail eCommerce can be difficult to achieve because there is a lot of competition, purchasing decisions are based on emotions, and...

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8 tips to save money in the inventory management of your e-Commerce

Inventory management is key to a business, since it could interfere with the amount of money your company earns or loses. At Imagineer, we focus our...

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What is a CRM and what is it for?

A Customer Relationship Management (CRM) system helps companies comprehensively manage customer relationships and customer data, usually guided by 3...

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Benefits and Challenges of Big Data Projects

Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow...

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4 reasons why you are not achieving your sales goals

In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not...

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