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GROWTH INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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4 min read

6 Key Integrations in your eCommerce

In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on ourselves. In the world of programming and platforms, there are two major factors, the front-end, which...

3 Key tools to achieve a healthy digital transformation

3 min read

3 Key tools to achieve a healthy Digital Transformation

In these times when the entire planet is locked up in their homes and the amount of helpful content for your company has tripled, I am almost certain...

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2 min read

Create your own infographic with these simple steps

Have you ever wondered why is it that an infographic catches your attention?

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3 min read

Improving the buyer experience translates into real business value

At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.

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5 min read

Characteristics of a B2B eCommerce that will allow me to reduce costs

One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...

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2 min read

Make your Buyer Persona memorable for your team

As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...

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2 min read

10 reasons why you need a Buyer Persona and not an Archetype

People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...

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2 min read

It's not Marketing and Sales; it's Revenue

A few days ago I wrote a blog about the importance of Marketing and Sales, today in the midst of this difficult situation the entire private sector...

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2 min read

Build your B2B buyer persona properly

Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...

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2 min read

The 10 Types of Innovation framework

There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by...

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