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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

SEO and UX: how to retain the user to delight the search engine

When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we wonder why our digital business is not working, and the answer to this question is that there is no...

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2 min read

5 things you should know about marketing

Many times we invest time, effort and money in hiring marketing gurus, advertising agencies or taking hours and hours of courses on digital marketing...

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3 min read

Innovate vs Invent

Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that...

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3 min read

“Interface vs. Experience” and other myths

You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web...

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2 min read

While many cry, sell tissues

In times of crisis you can see who has the skills to survive, grow and develop, and who simply will remain static. This is not alien to human nature,...

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2 min read

Case study: Starbucks success with the Inbound Marketing methodology

An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee...

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3 min read

Traditional Marketing vs. Inbound Marketing

Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they...

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4 min read

8 recommendations before starting your eCommerce project

The success of any eCommerce depends on a well-developed strategy that combines business processes, good design, usability, order structure and a...

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5 min read

4 factors to achieve a better sales conversion in your ecommerce.

One of the most immediate and high impact eCommerce strategies to increase online sales is to optimize the payment process. This can be achieved by...

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3 min read

How to sell more through my eCommerce?

6 steps to increase online sales Companies have begun to move their business processes from traditional to digital channels. As a particular and key...

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