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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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6 min read

How long does an Inbound strategy take to give results?

In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that the customer is in charge, and that the moment they feel ready to buy, they will arrive. to our...

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2 min read

What is an e-Commerce B2B and why is it important for your company

B2B is the acronym for "business to business", which refers to the business model in which transactions of goods occur between two companies,...

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4 min read

Benefits of Inbound Marketing in social networks

Today, we all have access to social networks, these digital platforms allow us to be connected with other people and even form large communities with...

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2 min read

10 common problems of not applying Smarketing in your company

Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations...

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5 min read

UX Design and Usability in Web Forms

When a person enters your website, they have a specific objective, be it to obtain information, resources, buy a product, among others. Most of the...

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5 min read

Smarketing: Tips to align Marketing and Sales

Traditionally, most areas within organizations have operated as independent entities. Additionally, the changes that the world market is...

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3 min read

How to be a better B2B seller on social networks?

The exchange of supplies between companies is very common, since they provide what is necessary for the generation of products, such as raw materials...

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3 min read

How much do you know about the people who buy from your business?

The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...

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3 min read

An atypical Christmas, is your e-commerce team ready?

Definitely this coming Christmas will be very different from the past and businesses must be prepared to be able to actively participate in an...

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