6 min read
Susana Matamoros | Nov 24, 2020
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that the customer is in charge, and that the moment they feel ready to buy, they will arrive. to our...
B2B is the acronym for "business to business", which refers to the business model in which transactions of goods occur between two companies,...
Today, we all have access to social networks, these digital platforms allow us to be connected with other people and even form large communities with...
Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations...
When a person enters your website, they have a specific objective, be it to obtain information, resources, buy a product, among others. Most of the...
Traditionally, most areas within organizations have operated as independent entities. Additionally, the changes that the world market is...
The exchange of supplies between companies is very common, since they provide what is necessary for the generation of products, such as raw materials...
The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...
Definitely this coming Christmas will be very different from the past and businesses must be prepared to be able to actively participate in an...
