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Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important because each one is unique in each business.
The 10 Types of Innovation framework
There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by...
How to optimize my cost structure from a B2B approach
The optimization of the cost structure is not simply making cuts, but on the contrary, it is looking for a way to do more things, but spending less,...
The Buyer's Journey in Inbound Marketing Strategies
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
How to implement an e-Commerce B2B model?
The e-Commerce Business to Business (B2B) model as its name says is the process of buying and selling products/services between companies. Based on...
It is time to start the digital transformation of your hotel
Given the situation currently facing the entire productive sector, but particularly the hotel industry worldwide, it is necessary to carry out the...
5 Marketing Tools that every eCommerce should have
Lately the eCommerce concept has become one of the most resonated within the sales planning of a company. In an abrupt and almost obligatory way,...
Creating effective Inbound Marketing campaigns for B2B companies
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
How long does an Inbound strategy take to give results?
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
What is an e-Commerce B2B and why is it important for your company
B2B is the acronym for "business to business", which refers to the business model in which transactions of goods occur between two companies,...
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