3 min read
As we mentioned in the previous blog of Basic guide: What is Customer Experience, and how can you apply it to your business? New ways and perspectives have emerged in which we try to understand our customers' behaviours, if years ago we looked at...
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas.
Imagine walking into a high-end store with beautifully arranged products, but no one to guide you and no clear way to find what you need....
The term “big data” is used to describe large amount of data which can be either structured (information commonly found in most databases that are...
You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.
Find out which new HubSpot software releases are in store for 2022 for the world's best CRM, according to G2. Stay tuned; many of them will be...
At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
Did you know that 89% of consumers switch to competitors after a poor digital experience? Or that a 5% increase in customer retention can boost...
