4 min read
Yashin Fonseca | Jun 05, 2025
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...
In business management, optimizing resources and controlling expenses are key priorities. One of the most effective methods to achieve these...
Customer experience has emerged as today’s top competitive differentiator. Having a robust and scalable CRM platform is no longer optional—it is a...
A CRM is not just a tool for logging contacts or tracking opportunities. It’s a critical component of any modern company’s technological ecosystem....
In today’s business world, Customer Relationship Management (CRM) has become an indispensable tool. CRMs help companies organize, automate, and...
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
As every retailer knows, the end of the year season is increasingly important and profitable for stores and brands. For years there have been brands...
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
