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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Effective operational process for marketing sales and customer service

2 min read

Effective operational process for marketing sales and customer service

What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?

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The art of value delivery

3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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Self-management in Business Processes: Keys to Effectiveness

7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...

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Systematization and automation: a successful digital transformation

3 min read

Systematization and automation: a successful digital transformation

In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...

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Capturing value through effective business strategies

5 min read

Capturing value through effective business strategies

In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...

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How to drive and revolutionize sales with AI-generated strategies?

5 min read

How to drive and revolutionize sales with AI-generated strategies?

In the condensed economic present we live in, companies must learn new strategies that could make them relevant in today's modern industrial markets....

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Buyer Persona: The Key to Customer-Centric CRM

2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

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Change Management in Digital Transformation

14 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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Systematization in sales departments: Steps and benefits

3 min read

Systematization in sales departments: Steps and benefits

Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...

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