The power of Customer Experience Design
Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the...
Customer Experience (3)
The salvation of the world is in a Coke can
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
Large-scale personalization: Secrets of successful companies
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
The Sandwich Evolution: Subway's Customer Experience Innovation
In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example,...
The importance of customer experience in competitive differentiation
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Elevating the Customer Experience in the Food and Beverage Industry
From a young age, we become customers of this industry without even realizing it; we choose our favorite candy, fruit, soda, and fall in love with...
AI Co-Pilots: skyrocketing executive decisions with AI
“The best way to predict the future is to create it.” – Peter Drucker
Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
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