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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience (3)

The importance of customer experience in competitive differentiation

4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

4 min read

Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...

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Benefits of having your corporate blog on HubSpot

4 min read

Benefits of having your corporate blog on HubSpot

Blogging is used to nurture your audience with valuable content, but also to attract people to your website. It is also a fundamental part of Inbound...

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What is Service Blueprint and why use it to improve CX?

2 min read

What is Service Blueprint and why use it to improve CX?

Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?

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Value stream map: transforming the customer experience

3 min read

Value stream map: transforming the customer experience

As companies grow and adapt to market demand, they must create strategies that impact the efficiency of business processes and the quality of...

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Six dimensions to understand customer experience

5 min read

Six dimensions to understand customer experience

It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...

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Customer Experience in 2023

2 min read

Customer Experience in 2023

In today's digital age, customer experience is increasingly important. Consumers have more choices and can easily share their experiences online....

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What are soft skills and why are they important?

3 min read

What are soft skills and why are they important?

Indeed, when talking to clients, the technical knowledge acquired or acquired in computer programs, languages, and other areas are essential so that...

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What is a value proposition?

8 min read

What is a value proposition?

Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...

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How to improve the user experience on websites

4 min read

How to improve the user experience on websites

Before knowing how to improve the user experience on web pages, it is important to be clear about the concept of user experience. User experience...

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