Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
4 min read
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
2 min read
Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?
5 min read
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
2 min read
In today's digital age, customer experience is increasingly important. Consumers have more choices and can easily share their experiences online....
8 min read
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
7 min read
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
4 min read
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
4 min read
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
5 min read
Businesses are characterized by offering clients a product or service and engaging more with them. Still, the part after using the product or...
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According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.