Revolutionizing insurance: the impact of Customer Experience
In the insurance industry, customer experience (CX) has emerged as a cornerstone for achieving sustainable growth and competitive advantage.
Customer Experience (3)
Design Thinking & Customer Experience Design
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
Six dimensions to understand customer experience
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
Why define the processes that affect the customer experience?
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
How to measure customer experience? Tools, platforms and metrics
Have you ever considered the impact of customer experience measurement on your business sales?
Improving customer experience in banks
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
The power of Customer Experience Design
Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the...
The salvation of the world is in a Coke can
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
Large-scale personalization: Secrets of successful companies
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
The Sandwich Evolution: Subway's Customer Experience Innovation
In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example,...
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