Barbie, an experience that makes history
How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...
Customer Experience (3)
The salvation of the world is in a Coke can
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
Customer experience: CX Design and its benefits
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
The end of private property? The impact of Airbnb and Uber
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
The Sandwich Evolution: Subway's Customer Experience Innovation
In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example,...
Top 7 UX changes to consider for your platform
In the current digital world, user experience (UX) design plays a fundamental role in creating successful websites. By focusing on the needs and...
Disney is killing its customer’s experience
The essence of the Disney experience: Walt Disney, a name synonymous with magic, imagination, and unparalleled customer experience. It all began in a...
How to measure customer experience? Tools, platforms and metrics
Have you ever considered the impact of customer experience measurement on your business sales?
The importance of customer experience in competitive differentiation
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
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