Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
Customer Experience (3)
What is Service Blueprint and why use it to improve CX?
Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?
Six dimensions to understand customer experience
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
Customer Experience in 2023
In today's digital age, customer experience is increasingly important. Consumers have more choices and can easily share their experiences online....
Improving customer experience in banks
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
Achieve excellence with CXM practices and strategies
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Design Thinking & Customer Experience Design
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
Definition of Customer Experience in 2022
Businesses are characterized by offering clients a product or service and engaging more with them. Still, the part after using the product or...
Why define the processes that affect the customer experience?
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
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