How to measure customer experience? Tools, platforms and metrics
Have you ever considered the impact of customer experience measurement on your business sales?
Customer Experience (3)
The importance of customer experience in competitive differentiation
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
What is Service Blueprint and why use it to improve CX?
Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?
Six dimensions to understand customer experience
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
Customer Experience in 2023
In today's digital age, customer experience is increasingly important. Consumers have more choices and can easily share their experiences online....
Improving customer experience in banks
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
Achieve excellence with CXM practices and strategies
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Design Thinking & Customer Experience Design
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
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