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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience (5)

omnichannel strategy

3 min read

Omnichannel in your marketing strategy

Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...

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Omnichannel strategy

2 min read

How to create better experiences with your Omnichannel strategy?

With the increase in technological devices and applications, it is becoming increasingly difficult for a company to manage a single element where it...

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Omnichannel Strategy

4 min read

Retail, Christmas Season and Omnichannel Strategy

The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...

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Customer Journey

3 min read

5 relevant aspects that make up a Customer Journey

Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...

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Customer Experience

5 min read

How to improve the customer experience with the value proposition?

By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...

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Google Analytics: how and why it is important in UX

3 min read

Google Analytics: how and why it is important in UX

Currently, the digital world has captured both people in general and companies. At this time, many people visit websites to purchase products, hire...

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Defining processes

4 min read

Key benefits of defining your processes

When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as...

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Definition of Customer Experience in 2022

5 min read

Definition of Customer Experience in 2022

Businesses are characterized by offering clients a product or service and engaging more with them. Still, the part after using the product or...

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The truth behind Buyer Personas

5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...

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How the food industry is automating business management

3 min read

How the food industry is automating business management

In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer...

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