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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience (4)

What is the value proposition and how to create one for your business?

3 min read

What is the value proposition and how to create one for your business?

A value proposition is an essential element in any business plan. It describes what makes our product or service different from the competition and...

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Improving customer experience in banks

8 min read

Improving customer experience in banks

Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...

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Achieve excellence with CXM practices and strategies

7 min read

Achieve excellence with CXM practices and strategies

Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...

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Design Thinking: What is its importance in the customer experience?

4 min read

Design Thinking: What is its importance in the customer experience?

We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...

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Evolution of the retail industry and its processes

4 min read

Evolution of the retail industry and its processes

By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...

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CustomerSatisfaction

2 min read

Understanding the empathy map

Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...

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lead scoring

2 min read

Lead Scoring application guide

One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...

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Workflows

4 min read

3 workflows you can implement in your business

Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...

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Design Thinking

4 min read

Design Thinking & Customer Experience Design

Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...

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Business Model Canvas

4 min read

Business Model Canvas: a new way to understand your customers

Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...

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