The importance of customer experience in competitive differentiation
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
Customer Experience (4)
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Elevating the Customer Experience in the Food and Beverage Industry
From a young age, we become customers of this industry without even realizing it; we choose our favorite candy, fruit, soda, and fall in love with...
AI Co-Pilots: skyrocketing executive decisions with AI
“The best way to predict the future is to create it.” – Peter Drucker
Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
Guide: Customer Experience and its applications to your business
It is no secret to anyone that, in this new digital era, businesses have been affected in many ways, both negatively and positively in terms of...
Improving the customer experience in Public Services
The relationship between citizens and their governments is evolving rapidly, shaped by both technological advancements and changing societal...
Top 7 UX changes to consider for your platform
In the current digital world, user experience (UX) design plays a fundamental role in creating successful websites. By focusing on the needs and...
TESLA Lessons for the Business World
The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through...
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