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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience

Effective operational process for marketing sales and customer service

2 min read

Effective operational process for marketing sales and customer service

What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?

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The art of value delivery

3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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Valuing each interaction in Sales Departments_Imagineer Customer Experience

7 min read

Valuing each interaction in Sales Departments

Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...

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Strategies for maximizing customer lifetime value in sales and marketing

3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

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Customer Journey: what is it for?

3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...

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Design Thinking: What is it used for and what are its stages?_Imagineer Customer Experience

3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...

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Innovation? Please come back when you have something more original_Imagineer Customer Experience

6 min read

Innovation? Please come back when you have something more original

In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...

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What is CRM

4 min read

What is Customer Relationship Management (CRM)?

Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...

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personalization

3 min read

Large-scale personalization: Secrets of successful companies

Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...

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The end of private property? The impact of Airbnb and Uber

3 min read

The end of private property? The impact of Airbnb and Uber

Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...

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