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What We Offer

We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience

How to interpret the client's silences and prevent abandonment

15 min read

How to interpret the client's silences and prevent abandonment

Importance of customer experience design Gathering feedback from satisfaction surveys is important, but have you ever wondered what happens with what...

Control and compliance of sales team with Sales Performance Scorecard

9 min read

Control and compliance of sales team with Sales Performance Scorecard

For executives and sales directors, ensuring consistent control, effective monitoring, and strict compliance within the sales team is critical to...

Improve control and tracking of sales with Sales Performance Scorecard

6 min read

Improve control and tracking of sales with Sales Performance Scorecard

For executives and sales directors, achieving consistent, predictable sales outcomes is a persistent challenge in an environment defined by shifting...

What is the Sales Score Performance Methodology?

10 min read

What is the Sales Score Performance Methodology?

As a consultant specializing in sales strategy at ICX Consulting, I’ve witnessed the challenges that organizations face when striving for consistent,...

Designing the first 72 hours to maximize activation & value

12 min read

Designing the first 72 hours to maximize activation & value

How many times have you installed an app or started using a service only to abandon it within a few days?

Maximizing sales through Customer Experience

9 min read

Maximizing sales through Customer Experience

Imagine a sales manager reviewing their KPI dashboard at the end of a quarter: lead conversion rates are inconsistent, even after sending thousands...

The impact of TOM on customer experience and performance

6 min read

The impact of TOM on customer experience and performance

An Operating Model (OM) is the structural framework that defines how an organization creates and delivers value through its processes, people,...

Improving customer loyalty through a superior CX in consumer goods

17 min read

Improving customer loyalty through a superior CX in consumer goods

In today's fast-paced and ever-evolving marketplace, customer loyalty is the cornerstone of long-term business success.

Digital transformation and its impact on customer satisfaction

5 min read

Digital transformation and its impact on customer satisfaction

Digital transformation has often been misunderstood as a purely technological initiative.

Leadership and culture for an exceptional experience

10 min read

Leadership and culture for an exceptional experience

Customer Experience (CX) has evolved from an emerging concept to a critical strategy that defines organizational sustainability and success in...

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