Why define the processes that affect the customer experience?
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
3 min read
Por Yashin Fonseca | Jul 07, 2023
3 min read
Por Yashin Fonseca | Jul 07, 2023
1. Understanding private property in the modern context
Firstly, it is essential to understand the concept of private property and then focus on the current context. Private property refers to all those assets that have only one owner and cannot be acquired, possessed, or damaged by an external agent.
Now that we have understood the basic concept, it is important to mention that private property is a concept that, over time, has become deeply rooted in our society and economy, and at the same time, it is undergoing a radical change. The association of property with security and status was common, but now everything is changin
g. Evidence of this is how young people positively value the flexibility and freedom provided by the sharing economy, without fully measuring the impact it has on private property.
2. Airbnb and Uber: Disruptors of private property
We have heard a lot about companies like Airbnb and Uber and the services they provide to people. However, we may not be aware that these companies are also pioneers of the sharing economy movement, challenging the notion of private property in their respective sectors. These types of platforms allow users to access a house or a car without needing to own them, providing flexibility and convenience to people.
3. The role of the sharing economy in redefining private property
It is no secret that the sharing economy has been changing the way humans perceive and value property. In the past, it was not possible to enjoy a good or service if one did not own it, but now ownership is no longer necessary. This change is supported by economic, technological, and sociocultural factors and has profound implications in all sectors of the economy.
4. Implications for Customer Experience
Indeed, successful products and services are those that focus on customers and, therefore, meet their current needs. Currently, the sharing economy is transforming the customer experience by offering greater flexibility and variety compared to owning a good or service through private property. It is at this point that it is crucial for all companies to dedicate efforts to improving the experience they provide to their customers and achieve success, as Uber and Airbnb have done. Imagineer Customer Experience is your best ally in achieving this, through processes, automation, marketing, and more, all focused on the customer to deliver the experiences they expect.
5. The intersection of the sharing economy and customer experience consulting: Imagineer's perspective
For Imagineer Customer Experience, the rise of the sharing economy has become a great opportunity for customers to adapt, upgrade, and, above all, succeed in this new reality. At Imagineer, we understand that processes and business strategies must constantly evolve to meet the current needs of users. We work knowing that flexibility, personalization, and efficiency are fundamental factors in today's world of the sharing economy.
Imagineer can help you navigate this new paradigm so that you stay ahead and develop efficient business processes, optimize sales strategies, automate tasks, and use inbound marketing techniques to attract and retain customers.
6. Where are we heading? The future of private property and customer experience
We are heading towards a world in which private property is highly likely to disappear, and with it, the sharing economy will gain even more strength, not only in the sectors we already know but also in many others.
Customer experience is also part of the change, and users' expectations are increasingly higher, seeking greater accessibility and convenience for themselves. Therefore, companies that provide services or products must always be guided by constant analysis and change of what they offer so that they can create a need in users that is also satisfied through what they offer.
Achieving this without guidance is practically impossible, which is why Imagineer offers a range of consulting services to keep you at the forefront and help you outshine the competition so that you can gain an advantage.
The revolution of the sharing economy and its impact on private property is redefining how companies interact with their customers. For customer experience and business process development consulting firms like Imagineer, this change offers both challenges and opportunities. By staying abreast of these trends and adapting to them, companies can enhance their ability to deliver an exceptional customer experience, which is essential for success in the modern business world. The future may be uncertain, but what is clear is that the sharing economy is here to stay, and its impact will continue to be felt in the years to come.
You may also be interested in the following topic, which is also part of the customer experience:
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