The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
Customer Experience (2)
Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
Innovation? Please come back when you have something more original
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Large-scale personalization: Secrets of successful companies
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
Barbie, an experience that makes history
How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...
The salvation of the world is in a Coke can
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
Customer experience: CX Design and its benefits
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
The end of private property? The impact of Airbnb and Uber
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
The Sandwich Evolution: Subway's Customer Experience Innovation
In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example,...
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