Innovation? Please come back when you have something more original
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
Customer Experience (2)
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Large-scale personalization: Secrets of successful companies
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
Barbie, an experience that makes history
How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...
The salvation of the world is in a Coke can
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
Customer experience: CX Design and its benefits
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
The end of private property? The impact of Airbnb and Uber
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
The Sandwich Evolution: Subway's Customer Experience Innovation
In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example,...
Top 7 UX changes to consider for your platform
In the current digital world, user experience (UX) design plays a fundamental role in creating successful websites. By focusing on the needs and...
Disney is killing its customer’s experience
The essence of the Disney experience: Walt Disney, a name synonymous with magic, imagination, and unparalleled customer experience. It all began in a...
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