Importance of TOM for CRM implementation
If we look at some general parameters or indicators regarding implementation projects, we realize that:
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
5 min read
If we look at some general parameters or indicators regarding implementation projects, we realize that:
6 min read
Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...
6 min read
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
5 min read
You have surely heard the term CRM at some point. Today this tool is used by many companies. It is a philosophy of relationship management with...
4 min read
In today's business landscape, where adaptability and operational efficiency are crucial, effective team collaboration stands as the cornerstone of...
5 min read
You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.
7 min read
A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...
2 min read
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
7 min read
Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment,...
3 min read
Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...