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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

CRM (2)

8 min read

6 Key processes that a CRM must automate

We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...

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5 min read

Best Customer Relationship Management Platforms

Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and...

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7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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4 min read

What is Customer Relationship Management (CRM)?

Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...

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6 min read

Discover the benefits of CRM (Customer Relationship Management)

In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...

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2 min read

Strategic integration: How social media empowers a CRM

Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...

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2 min read

How to implement a CRM platform?

Customer relationship management (CRM) is critical for any company looking to ultimately improve sales, customer retention and overall business...

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2 min read

The challenges and solutions for CRM platforms

Como bien se conoce estamos en constante evolución en la era digital, las empresas buscan constantemente formas de mejorar sus relaciones con los...

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8 min read

Effective Personalization in CRM: Protect Your Customer's Privacy

Personalization in Customer Relationship Management (CRM) is a key strategy in the digital era in which we find ourselves to improve the relationship...

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3 min read

Why define the marketing process for a CRM platform?

A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...

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