Main Advantages of Marketo

Marketo is a software that encompasses a collection of tools that help the user to implement different strategies for their company, such as inbound, process automation, campaign creation, emailing, sales analysis, and more.

In this blog, we will see all the advantages that Marketo software offers us, but to understand this software, it is important to know what Marketo is and what the platform offers, so we recommend you to read the following blog: What is Marketo and what is it for?.

• Advantages of Marketo's specific management areas
• Main Advantages of Marketo Software
• Conclusion

1. Advantages of Marketo's management areas

 As we mentioned before, Marketo has a wide range of tools that allow its users to generate several tasks and strategies that will benefit its users. Let's review the strengths of the main functionalities of the software.

Marketing Automation

By using Marketo's automation, companies can execute several sales tasks in an easy and agile way, turning the platform into an efficient ROI channel.

This is achieved by automating tasks such as sending mass emails with the information of our preference, such as catalogs and information about our products or services, generating lead scores that allow us to more efficiently segment our potential prospects, offer deals, publish our blogs, or newsletters and finally manage our sales to go directly to the customers of our preference.

Article of interest: What is Marketo and what is it for?

Contents

Providing users with quality content is a great advantage since this additional information or new knowledge provided on topics related to our products or services are an attractive invitation and a reason to revisit our website that said Marketo gives the facility to share this type of content such as blogs, landings pages, videos, and newsletters, additionally allow us to use positioning techniques and SEO's that make us more relevant within the search engines when a user searches for information about our product or service and our company appears among the first search results.

Sales analysis and financial management

Marketo can improve sales through the analysis and identification of potential leads, evaluating lists of customers based on their behavior and parameters, generating a scoring that selects specific qualities to make sales on these groups of prospects immediately, therefore if we know what these groups like and we offer it immediately through this analysis, we guarantee the increase of sales knowing that we are offering the right message or product to the right person.

Finances are part of this process when the platform allows us to organize the budgets for our sales plan, with tools that allow us to accommodate our investment, track the budgets allocated to the plan, compare our results with other plans or sales times of the same, obtain monthly reports to make improvements in our plan and finally generate invoicing and purchase orders for our products or services.

2. Main Advantages of Marketo Software

The strengths of Marketo software as a complement or as a whole compared to other existing platforms are the following:

Integration with most areas of Marketing

In today's marketing world it is essential to have tools that facilitate the creation of task automation and the creation of strategies such as Inbound, Marketo is a software molded around the need for a good "marketer" or person with knowledge of marketing, the platform is a collection of tools designed to grow any new business and adjust to current sales trends, therefore it is perfect to improve any strategy or obtain any data that requires the said "marketer" for your customer or company. 

Ease of use and Intuitiveness

Marketo despite being a very contemplated tool in all areas of marketing management, has a very friendly and easy to use interface, therefore, it becomes very rewarding to work with it, it contrasts the great possibilities of things that can be done with the software and the ease to experiment as well as learn from all these tools options it provides.

Personalization and Scoring

A point mentioned above is how Marketo allows us to send and share digital content, such as email, quality content, landings, etc. and the customization of all these contents is one of the biggest advantages of this software, as companies, we want to give the greatest identity to our products and services, for them, mold all our digital communication according to our taste and business personality is a factor of utmost importance, establish ourselves as a unique product with individual essence in terms of our "look and feel".

Finally, the scoring as we commented is something vital, since we have the facility with the tool to dress our sales pieces with the personality of our company, another great facility of the software is to allow us to evaluate using the fulfillment of certain aptitudes or by the notes of importance that we define to our clients to make them arrive the suitable information and to make sure that part of the personality of our brand fits and to sell to a respective segment of our prospects.

Read: Marketo Engage main features and when to use it

Conclusion

In conclusion, Marketo is a very complete software to improve any marketing strategy and have a clearer control of the operation of these strategies and how they work and how they interact with their customers, we can shape them to taste, study the reactions and assess the gains of the same and allows us to easily evaluate how to proceed with our day to day of our business, to generate a constant improvement, making this its greatest advantage, the malleability, and adaptation that allows us to generate our plan of action in our companies.

If you would like to learn more about this software or contact us, schedule a consultation with one of our CXperts.