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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

Traditional Marketing vs. Inbound Marketing

Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they offered you products that will solve all your problems?

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4 min read

8 recommendations before starting your eCommerce project

The success of any eCommerce depends on a well-developed strategy that combines business processes, good design, usability, order structure and a...

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5 min read

4 factors to achieve a better sales conversion in your ecommerce.

One of the most immediate and high impact eCommerce strategies to increase online sales is to optimize the payment process. This can be achieved by...

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3 min read

How to sell more through my eCommerce?

6 steps to increase online sales Companies have begun to move their business processes from traditional to digital channels. As a particular and key...

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3 min read

DMAIC Methodology: Define Stage

“Failing to Plan is Planning to Fail” -Chinese Proverb The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”)....

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2 min read

How to carry out the digital transformation in a hotel

Carrying out the Digital Transformation in a Hotel is a great challenge because it implicates the adoption of new technologies in the different areas...

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2 min read

Dispense with digital marketing, the worst mistake of a company

Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...

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2 min read

Is a CRM enough?

A few days ago, a business owner gave me a call asking me if I knew any “cheap” crm software for his real estate business office. This company has 4...

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3 min read

How can digital transformation help me optimize my hotel management?

After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit...

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1 min read

Buyer Persona: Key to the success of your business strategy

A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...

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