3 min read
Rebeca Delgado | Oct 28, 2019
Through previous blogs we have talked about the Buyer Persona and how this is the first pillar to create an effective Inbound Marketing strategy. If you have not yet developed your Buyer Persona, we invite you to create it you can get more...
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations,...
In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study...
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...
You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation...
In the market, there are many options you can use to create an online store. You must know very well what your challenges and needs are, as this will...
Customer experience in companies is undergoing big changes. The use of mobile devices, e-commerce, social networks and the explosion of data, is...
Nowadays there seems to be a lot of confusion regarding business processes since the term is widely used and heard, but many are not well aware of...
Introduction to Value Proposition Canvas Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design...
