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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience (7)

Welcome aboard: Customer Journey

2 min read

Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their...

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Email marketing campaign with Marketo

2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...

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How does the Value Proposition Canvas impact the customer experience?

3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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Value Proposition Canvas

4 min read

Introduction to Value Proposition Canvas

What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...

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The tool to help you design better products and services

5 min read

The tool to help you design better products and services

If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your...

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Value Proposition Canvas in less than 800 characters

2 min read

Value Proposition Canvas in less than 800 characters

You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...

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Value Proposition Canvas: A gift for success

3 min read

When to use Value Proposition Canvas

If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...

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digital value proposition

3 min read

Why generate a digital value proposition?

Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete...

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Ways to Use Customer Service to Build Loyalty

3 min read

Ways to Use Customer Service to Build Loyalty

When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...

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5 good practices in your Loyalty strategy

5 min read

5 good practices in your Loyalty strategy

Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...

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