The end of private property? The impact of Airbnb and Uber
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
Customer Experience (6)
Common challenges in CRM implementation and how to overcome them
Customer Relationship Management (CRM) is a key tool for modern businesses, encompassing a set of practices, strategies, and technologies aimed at...
Importance of customer experience design (CX)
In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
Rewriting processes executed by Humans, Robots and AI Agents
For decades, quality managers, process managers, ISO certification officers, continuous improvement analysts, and other specialized professionals...
How to be successful in Customer Experience design
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
Customer Journey: Build the best customer experience
In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...
Customer Experience in Utilities
Customer experience (CX) has evolved into a critical driver of success across various industries, including utilities and public services.
11 sales productivity indicators you should know
In a company, the sales team is a fundamental part since, through it, people or other companies come to acquire the services, products, or systems of...
The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
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