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How to create chats and chatbots in HubSpot
Learn how to create chatbots and live chats within HubSpot, how they empower the sales team's lead management and improve the customer experience.
Main advantages of Marketo
Marketo is a software that encompasses a collection of tools that help the user to implement different strategies for their company, such as inbound,...
Customer segmentation: the key to a personalized experience
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
Business Model Canvas: a new way to understand your customers
Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...
What is HubSpot playbooks, and what are their methods of use?
Find out what HubSpot playbooks are, how to use them and why they are indispensable guides for your company sales teams.
What is Account-Based Marketing?
There are several types of strategies to reach an ideal prospect, but one of the most effective is Account Base Marketing, which focuses on knocking...
How to improve the Customer Experience?
Focusing attention on customers' activities and how they perform them makes it easier to find the key to redesigning processes that promise better...
Geolocation in the Magento checkout
For many years, the checkout process in e-commerce applications (particularly the shipping address) was relatively rudimentary, emphasizing the...
Avoiding Common ABC Costing Errors
Have you ever tried to divide the ingredients of a recipe among different dishes without considering what each one contains? Sounds absurd, right?...
How long does an Inbound strategy take to give results?
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
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