2 min read
2 min read
Using free shipping on our products by using a coupon or a price with a minimum purchase is a great way to incentivize our customers to buy.
Magento is one of the most powerful eCommerce platforms, offering flexibility and a wide range of features to optimize the shopping experience. Among its many functionalities, cart price rules allow businesses to create promotions and discounts automatically, enhancing customer engagement and increasing sales. One of the most effective incentives is offering free shipping, a strategy that reduces cart abandonment and improves conversion rates.
Configuring cart price rules in Magento enables store owners to define conditions under which customers can receive free shipping without requiring additional codes or manual adjustments. This approach not only simplifies the buying process but also encourages larger purchases by setting conditions such as minimum order value or specific product categories.
Understanding how to apply and customize these rules in Magento is crucial for maximizing their impact. In this guide, we will explore how to create cart price rules step by step, ensuring your store leverages this feature effectively to improve customer satisfaction and boost revenue.
For free shipping using cart rules, the shipping methods to be used in Magento must be ready to support this configuration of the rules, so for shipping methods made by third parties, it is necessary to perform this check.
Once we have configured our shipping method we will proceed to configure our cart rules.
Free shipping when using a coupon
For the first exercise, we will create a cart rule that will give us free shipping when we use the coupon FREE SHIPPING.
Then we will test our coupon, for this we will enter our eCommerce and add a product to our cart, then we will apply the coupon FREE SHIPPING in the corresponding box and we will see how the price of our shipment goes to 0.
In the second exercise, free shipping will be given to customers who exceed a minimum purchase amount of 30,000 and the discount will be applied only if the subtotal of the purchase exceeds this amount.
To test this second case we will first add a product of value 15000, here the shipping amount will remain at 500 but by adding a second product of value 15000 the subtotal will reach 30000 and the shipping cost will go to 0.
We will now be able to offer our in-store customers the opportunity to have free shipping on our site and not only this way by using different variations of conditions we can create the cart rules that best suit our needs such as offering free shipping only for certain products or specific categories.
Remember to always test all possible iterations of our new rules with rules previously created on the site.
Leveraging cart price rules in Magento to offer free shipping is a strategic move that enhances customer satisfaction and drives conversions. By setting clear conditions, businesses can encourage higher spending while simplifying the checkout process. This automation not only eliminates friction but also builds trust and loyalty, making customers more likely to return.
With Magento’s robust customization options, store owners can tailor promotions to their specific needs, ensuring that free shipping is used effectively without impacting profitability. Whether applied to certain products, customer groups, or minimum purchase amounts, these rules provide a powerful way to increase engagement and optimize the shopping experience.
Mastering cart price rules in Magento allows businesses to implement dynamic promotions that attract more buyers and foster long-term customer relationships. By continuously analyzing performance and adjusting strategies, companies can maximize the benefits of free shipping, turning it into a key driver for sustained growth.
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