Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

Adobe Marketo Engage is a platform created to manage B2B marketing leads. During the different buying processes, the platform adopts demand-based marketing strategies and account-based marketing (ABM). In addition, Adobe Marketo Engage, as part of Adobe Experience Cloud, is a complete solution for marketing and B2B lead management consultants.

Through Marketo's platform, our team of consultants can help you perform complete B2B lead management, to implement marketing automation, lead scoring, account-based marketing, digital advertising, email marketing, real-time personalization, reporting, marketing ROI, campaigns, and event marketing. Additionally, Marketo Engage enables your business to align your sales and marketing departments.

Here is an introductory video to show you how to do tailored marketing with Marketo Engage.

Transform your customers' experiences, interact, gain opportunities, and achieve personalized experiences, content optimization, and business impact measurement across all channels, from acquisition to promotion.

Five main features of Marketo engage.

Hereafter a short introduction about what Marketo Engage is for, under what conditions, and what to expect from this platform in the medium and long term, I would like to ask you: do you know the main features and functionalities? Here are the most important ones: 

1. Marketing data environment

Marketo allows your business to consolidate all sales and marketing data within a centralized data environment. What does this mean? You can control real-time online, offline, and CRM activity data.

2. Content personalization

This platform allows you to host and manage all your creative processes concerning the content, ensuring experiences across marketing campaigns. In addition, this ables you to tailor account and customer experiences dynamically and in real-time. Below, you will see some of the features enabled by this functionality:

• Form, email, and homepage asset manager
• Web page image tracker
• Box integration
• Dynamic content for lead forms, home pages, web, and emails
• Dynamic image and text snippets

3. Multichannel Interaction

This third functionality allows you to meet your prospects through different channels with Marketo's platform, offering personalized experiences wherever our customers are, as well as other sophisticated experiences, such as: discovering new and known contacts with paid media, increasing search traffic without SEO, updating and extending your email marketing experience.

These experiences are thanks to email tools, website, payment methods, event and webinars, SEO, social networks, push notifications by mobile devices, SMS text messaging.

4. Experience automation

Streamline your customer experience and your team's productivity by creating an account-based and lead-based customer experience strategy from within the platform. It also ables you to automate experiences, through various types of interaction programs, types of campaigns per activation. Marketo also offers to improve your internal workflows and team productivity to update audience segments, plan campaigns, and organize data as the interaction takes place.

5. Marketing Impact Analysis

Thanks to the data analysis provided by Marketo Engage, you can optimize your ABM automation programs to work directly on maximizing the overall interaction with your customers through interactive performance for accounts, interaction performance for leads, basic and advanced analysis of interaction trends.

Marketo allows you to discover the clicks and views that indicate the success of your content marketing. It also tells you the visibility of engagement and its impact on processes and revenue, so you can optimize the metrics that matter to you.

Here's a link to a video of the Marketo Marketing Automation Demo for you to have a better reference of the tool and its functions.

When to use Marketo Engage?

Marketo Engage is a platform highly recognized for belonging to Adobe, other than that, it stands out for being the world's leading solution for B2B lead management and account-based marketing. With its complete functionalities for process improvement between marketing and sales teams through automation and ease of use.

This intuitive software is designed to make life easier for business leaders to unify their teams, identify leads and create unparalleled customer experiences. With the tools and capabilities Marketo Engage has, your company can effectively track numerous sales channels, manage your social media pages, interact with customers via email, and analyze KPIs without having to manually add data.

Make more of your time, generate unique and unforgettable processes and experiences for your customers, thus improving their buying relationship through a unique platform such as Marketo.