Magento Blogs: A simple way to attract customers

Magento is a powerful and flexible e-commerce platform with a wide variety of SEO tools to ensure that the website ranks high in search engines. 

Content marketing has become a key strategy to attract and retain customers in e-commerce. Including a blog within your Magento store allows you to offer valuable content, improve search engine rankings and build trust with your audience. Magento is not only a sales platform, it can also be an effective channel to strengthen your brand authority.


A blog provides the ideal space to educate customers about your products, share industry trends or useful tips related to their interests, guiding them naturally towards the purchase decision. Magento facilitates the integration and management of blogs through extensions or additional modules, allowing you to implement a content strategy without the need to resort to an external CMS.


This article discusses how incorporating a blog into your Magento store can become a powerful tool to attract customers and increase organic traffic. Integrating relevant content into your eCommerce strategy drives sustainable results and strengthens the bond with your audience.One of the best marketing tools is blogs. They help to attract more customers to the website, are an excellent place to promote the site, and improve customer experience. Blogs are indispensable elements that enable us to promote our products or services. Creating blogs in Magento is very simple, as we are going to see below:

1. Navigate to Content > Blog > Posts and click on Add new post.

2. Activate the post and enter a label.

3. Select the class you want to assign the blog post. You can also easily create a new category.

4. Type the blog content in the corresponding space.

You can click "Show / Hide Editor to show the available editor options.

5. Add the short content:

The short content is the one that will be displayed on the blog page and in the list of posts.

6.    Configure the blog display settings:

• Upload the main blog image: This image will be seen in the blog preview.
  
  
• The date you want to publish it: Date when will display the blog on the site. Will apply the current date if you do not set the publication date. If you select a future date, the publication will not be visible until that date.
  
  
• The author: Set the author of the blog. If you let this field blank, your admin user will automatically be assigned to this post as the author.
• Add tags that identify the blog.
  
  
• Please select whether you want it to appear in recent posts.
  
  

You may also be interested in:

• What is content marketing?
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7.    Add photos to the blog's media gallery: They will be displayed at the bottom of the blog page.

8.      Set up search engine optimization.

• Set the URL Key to be used in the article URL. 

If you let this field blank, it will be caused automatically.

• Enter the Meta Title, which should be no more extended than 50-60 characters.

Will use the blog title if you do not enter this field.

• Set the Meta Description, which should be no longer than 160 characters.

Will use the short term if you do not enter this field.

>> Magento 2 repository on GitHub <<

9.      Configure Open Graph Metadata:

• To share your blogs on your social networks with a better visualization.
• You can set different titles, descriptions, and images to make your blog posts more attractive.
  
  
  
  

10.  Pick which websites you like the blog to be published on.

11.     Choose posts and products.

• They will be displayed on the blog at the back.
  
  
  
  

12. Save the blog, and you will be able to display it on the blog page on the date you indicated.

Blogs are a good marketing strategy. You can blog about new products, upcoming products on the site, or a topic you want to convey to your customers and visitors.

Incorporating a blog into your Magento store is a strategic decision that can considerably strengthen your online presence. Beyond product cards and promotional campaigns, constant and relevant content positions your brand as a trusted source and increases traffic through organic searches.


Magento's flexibility allows you to easily integrate a blog within the structure of your store, while maintaining consistency in design and user experience. With the right approach, a blog can become a bridge between inspiration and conversion, accompanying the customer throughout their buying journey.


Through blog content within Magento, businesses can increase customer interaction, improve their SEO performance and foster sustained growth. A well-executed content strategy turns your store into a space of value, trust and connection with your audience.



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